With the rise of online streaming services and subscription based profit models, the way large firms advertise to their audiences is drastically changing. While in many ways, the advertisements remain similar, the research behind the ads themselves has become more informed and more involved with their audience. In fact, marketing as an industry has become more technology … [Read more...] about New Millennium Business: Modern Marketing
Featured Blogs
A Dream is a Wish Your Heart Makes
In the spring of 1980, officers at the Arizona Department of Public Safety were greatly impacted by the courage and passion of a seven-year-old boy named Chris Greicius. A few years prior to their life-altering encounter, Chris was diagnosed with leukemia. By chance, he had met U.S. Customs agent Tommy Austin when with his mother, who was incredibly moved by Chris’s … [Read more...] about A Dream is a Wish Your Heart Makes
The Music Industrialist: Touring Europe
Following last week’s exploration of the music industry in Europe, today’s feature will cover the benefits, challenges, and logistics of touring Europe as an independent American musician or band. For an unsigned artist, planning a tour means acting as one’s own booking agent, manager, travel agent, accountant, and publicist. Managing these disparate skill sets for a domestic … [Read more...] about The Music Industrialist: Touring Europe
The eSports Economy: The Franchising Model and the Argument Against it
The franchising model is a common one in several of today’s industries, especially in fast food. Popular due to its ability to distribute risk more evenly and acquire capital without selling ownership of a brand, a great deal of food chains have embraced franchising for their restaurants under a governing body. Similarly, franchising has been immensely popular in the American … [Read more...] about The eSports Economy: The Franchising Model and the Argument Against it
Nestle, Breastfeeding, and Boycotts
In much of this blog so far, we have discussed instances of Western countries wanting and stealing access to food products from what we today consider less developed countries. In this post, we will discuss an example of a Western company introducing a food product for profit, rather than taking it out. We will begin by briefly discussing breastfeeding expectations and … [Read more...] about Nestle, Breastfeeding, and Boycotts