Starbucks is arguably one of the biggest coffee places in the world with over 32 thousand stores, but not a lot of people know the background of Starbucks. The first Starbucks opened in Seattle, Washington, on March 31st, 1971. Jerry Baldwin, Zev Sieglm, and Gordon Bowker were three peers from the University of San Francisco, who had a common interest in coffee and tea. The … [Read more...] about The History of: Starbucks
Previous Editors Blogs
Extended Reality and Narrative
People love a good narrative. It taps into our sense of empathy and compassion. Innately, we navigate the world in a selfish manner, always in first person. So, when reading a book or watching a movie, it’s natural for the reader to place themselves in the shoes of the characters, becoming a part of the story. The more extensive the world-building is, the more engaged the … [Read more...] about Extended Reality and Narrative
The History of: Folgers Coffee
We know that Folgers has been one of the leaders in the Instant Coffee market for decades now, but what we don’t know is the history of the brand itself. The Folgers Coffee story starts all the way back in 1850 in San Francisco. After a major fire destroyed the Folgers’ family livelihood, James and his brothers moved to San Francisco during the Gold Rush. His brothers headed to … [Read more...] about The History of: Folgers Coffee
VR in Pain Therapy: Qualifying the Argument
There are two qualifications I would like to make to the argument for use of virtual reality in pain therapy. First, research has shown that VR on its own is not as effective, nor as immersive as it could potentially be. To have the best results for patients, it has been shown that pairing VR therapy with binaural audio is the most effective. A study by the name of … [Read more...] about VR in Pain Therapy: Qualifying the Argument
VR in Pain Therapy: A Deep Dive
The certain sense of awareness we have about the way our bodies look, feel, and function is defined by many psychologists as “embodiment”. We are able to tell that our hand is a part of our body, and innately understand how to use it as a tool. However, we are also able to distinguish this from a pencil that we may hold between our fingers, which we recognize as being an entity … [Read more...] about VR in Pain Therapy: A Deep Dive