When you land on Zara’s website, the polished visual design immediately evokes a sense of modern style and sophistication aligning with their brand image. But does aesthetics play a crucial role in actually serving all brands? Or are functionality and simplicity more important in many cases? In a User Experience (UX) case study by Mouchumi Gogoi analyzes and redesigned … [Read more...] about The Role of Aesthetics in Serving a Brand
Health Innovation of the Digital Age
Brain Computer Interfaces in the Clinical Field
Everyone’s talking about ChatGPT, Apple’s Vision Pros, and other emerging technologies, but not many people know about Brain Computer Interfaces (BCIs). Just as EKGs monitor heart activity during doctor check ups, a BCI is a computer based system that can monitor, analyze, and translate brain activity into a command in order to carry out a function or action. BCIs are … [Read more...] about Brain Computer Interfaces in the Clinical Field