Last week, as I walked through Downtown Santa Monica, a flashy storefront on the side of the street caught my eye. The sign in front read “3DAR Art Museum”. My eyes widened at the beautiful graphics displayed in front of the building: huge dinosaurs looming over museum-goers, magical worlds seemed to be unfolding just beyond those swinging doors. But, as I began to talk with … [Read more...] about An Exploration of XR in Museums
Extended Reality: Applications and Implications
Taking Advertising to the Next Level with XR
The smartphones of today are more powerful than ever. In the past 20 years, our phones have gone from functioning mainly as modes of sending and receiving communication to being a central hub for entertainment, information, and access to the rest of the world. The ultra-advanced technology of today’s smartphone has democratized XR, making these once exclusive experiences … [Read more...] about Taking Advertising to the Next Level with XR
Extended Reality in Fashion
The fashion world is all about pushing the boundaries. Pioneers in this space have been known for attempting to redefine what it means to be beautiful, fashionable, or on trend- it’s not about being conventionally attractive. It’s about capturing people’s attention. Extended reality is becoming a very popular tool in the fashion and beauty industries today. It’s changing the … [Read more...] about Extended Reality in Fashion
Extended Reality in Medicine
Extended reality, namely VR and AR, has been widely accepted as a way to engage users in entertainment. What garners less attention from the mainstream audience is XR’s potential in medicine. There are so many new ways for doctors to not only augment their own experience, but that of their patients. Breakthroughs in this technology are reaching levels on par with the type of … [Read more...] about Extended Reality in Medicine
Applications of Extended Reality in Education
The landscape of education is changing with our generation, and it’s changing fast. More than ever, researchers and prominent figures in the education space have been highlighting the fact that kids need real, hands-on engagement with material to not only retain information, but actually enjoy learning. According to educational psychology research by Mary Helen … [Read more...] about Applications of Extended Reality in Education