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It’s All in the Family

October 22, 2021 by Collette Gordon Leave a Comment

Despite the exponential growth of franchises, there is often an unparalleled aura that surrounds family-owned businesses. Perhaps it’s the smell of a recipe of grandma’s pierogis from generations past, or the detail that uncle puts into car design that gravitates many towards family-owned stores. For older family businesses, after years and years of survival, how do these businesses stay alive? Fascinatingly, there may be an intertwined relationship between one’s hereditary genetics and traditions fostered, that may encourage the livelihood of a family-owned business. This ultimately may lead to a sense of commitment to one’s family history being embraced as family businesses pass along a piece of their culture.

The common genetic heritage may inspire many to strive to continue to nurture their family business. Specifically, the knowledge that one’s ancestors cultivated the beauty of a family-owned business may inspire individuals to honor and protect their family’s work. There is a sense of inherent connection that may act as a binding agent to propel one to value their family’s tradition. Family members may see the beauty in carrying out their ancestor’s dreams, as they make the success of the business their own and pass this on to future generations. 

As one’s genetics may bind them to protect their family traditions and to care for them, family traditions may also play a part. From planting tomatoes with Grandma on Sundays to fixing cars with Dad on Fridays, individuals may develop an alignment with their family business through tradition. Family members may also learn more about their family history as they take part in family traditions. With this, individuals may develop a sense of value in their family’s culture and tradition that inspires them to continue the family business. 

Coupled with family traditions, these experiences may allow one to develop the skill to carry out their family business. Through learning to cook pierogis the way “grandma” did, individuals may acquire an ability to pass on their familial culture in the family business. This may explain the often-authentic quality that accompanies family-owned products as there are certain skills acquired that has been passed among generations of family members. This sense of originality in skill acquired allows the family to share the quality of the product and the story behind it.


Collette Gordon

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Filed Under: Editor Blogs, Her Mother's Attitude

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