With the rise of online streaming services and subscription based profit models, the way large firms advertise to their audiences is drastically changing. While in many ways, the advertisements remain similar, the research behind the ads themselves has become more informed and more involved with their audience. In fact, marketing as an industry has become more technology … [Read more...] about New Millennium Business: Modern Marketing
Science
The Nestle Company: Perception Vs Reality
Over the course of the last 40-50 years, Nestlé has been somewhat of a controversial company. Consistently making headlines (often not in a good way) Nestle has obviously garnered much attention as the largest food services company in the world. By investigating some of their social and environmental policies, it is possible to understand how their relationship with the media … [Read more...] about The Nestle Company: Perception Vs Reality
Pick a Card, Any Card: An Examination of Electronic Medical Records and a Proposition of an Alternative Record Storage System
After athenahealth CEO Jonathan Bush observed a patient transfer from a hospital to a nursing home, Bush was shocked at the inefficiency of the process, commenting on how the individuals involved typed “the printout from the brand new [electronic medical record] into their EMR, so that their fax server can fax it to the bloody nursing home” (Whitney par. 2). Unfortunately, … [Read more...] about Pick a Card, Any Card: An Examination of Electronic Medical Records and a Proposition of an Alternative Record Storage System
It’s Not Over Until the Fat Lady Speaks: Formant Variation in Operatic Singing and Speech
Some, but still very little, study has been done in the way of examining the differences between singing and speech. What can be distinguished very clearly by the ear becomes more problematic when examined by spectrogram. When examining trained classical singers, a few clear differences arise, such as the presence of the so-called “singer’s formant” and … [Read more...] about It’s Not Over Until the Fat Lady Speaks: Formant Variation in Operatic Singing and Speech
How We Learned to Stop Worrying and Forget the Bomb
Jennifer Smart is a 2D animator and colorist who has produced projects for the Middle East Institute and National Geographic. Currently a Cinema and Media Studies student at the University of Southern California, her long-term goal is to bring intellectually and emotionally challenging subject matter into the public eye through a marriage of illustrative animation and … [Read more...] about How We Learned to Stop Worrying and Forget the Bomb