It is no secret that LA transportation has gone through some recent changes with new buses and trains around the city. LA Metro in particular has been doing its fair share in trying to make public transportation more enjoyable for the public eye. Last week I went to Roski TALKS to hear the first and only Creative Director in the history of the company of LA Metro, Michael Lejeune, talk about his creative process and what it is like to produce work for the public.
Lejeune mentions that the intent of any design by Metro is to make travel easier and enjoyable for commuters. The redesign of the white buses to the poppy orange and silver painted ones are now easily spotted from blocks away and has become one of the many iconic redesigns of LA Metro. In addition, the companies attempt to promote eco friendly transportation with catchy campaigns has convinced many Angelinos to take public transportation rather than their cars.
Apart from their fun campaigns, their creative department took part in creating visuals to raise awareness of the unfair government distribution of money to state transportation systems, which proved to be effective since Los Angeles received a higher amount of funds the following year.
Lejeune has managed to change the face of public transportation in LA with his designs by constantly pushing the boundaries of ideas and creative process. A take away from his talk: Design has the power to change perception and create change.
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