Activision Blizzard is one of the largest gaming companies in the world, with numerous A-list titles such as World of Warcraft, Call of Duty, and Overwatch. Activision is one of three gaming companies ever to make the fortune 500 list, and presumably should be a forerunner in the gaming industry with strong titles competitively and for single player. Recently, however, the … [Read more...] about New Millennium Business: The Call of Duty Problem
Business
New Millennium Business: The Chess Economy
As Magnus Carlsen successfully defends his title by winning tiebreakers at the World Chess Championship, chess as a sport has garnered a great deal of attention in the past few weeks. Viewership numbers on twitch and YouTube have indicated that the audience following the match is likely far greater than just regular consumers of chess-related content. The challenger, Fabiano … [Read more...] about New Millennium Business: The Chess Economy
New Millennium Business: Modern Marketing
With the rise of online streaming services and subscription based profit models, the way large firms advertise to their audiences is drastically changing. While in many ways, the advertisements remain similar, the research behind the ads themselves has become more informed and more involved with their audience. In fact, marketing as an industry has become more technology … [Read more...] about New Millennium Business: Modern Marketing
The eSports Economy: The Franchising Model and the Argument Against it
The franchising model is a common one in several of today’s industries, especially in fast food. Popular due to its ability to distribute risk more evenly and acquire capital without selling ownership of a brand, a great deal of food chains have embraced franchising for their restaurants under a governing body. Similarly, franchising has been immensely popular in the American … [Read more...] about The eSports Economy: The Franchising Model and the Argument Against it
New Millennium Business: The eSports Economy Overview
The eSports Economy: Overview With the advent of personal computers, it was inevitable that people and communities would come together to meet an obvious entertainment market demand. Videogames were produced for widespread consumption on the computer, ranging from the arcade styled games to newer story driven titles like Legend of Zelda in the 1980s. As the market continued … [Read more...] about New Millennium Business: The eSports Economy Overview