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Business

New Millennium Business: The Call of Duty Problem

November 26, 2018 by Michael O'Malley Leave a Comment

Activision Blizzard is one of the largest gaming companies in the world, with numerous A-list titles such as World of Warcraft, Call of Duty, and Overwatch. Activision is one of three gaming companies ever to make the fortune 500 list, and presumably should be a forerunner in the gaming industry with strong titles competitively and for single player. Recently, however, the … [Read more...] about New Millennium Business: The Call of Duty Problem

New Millennium Business: The Chess Economy

November 22, 2018 by Michael O'Malley Leave a Comment

As Magnus Carlsen successfully defends his title by winning tiebreakers at the World Chess Championship, chess as a sport has garnered a great deal of attention in the past few weeks. Viewership numbers on twitch and YouTube have indicated that the audience following the match is likely far greater than just regular consumers of chess-related content. The challenger, Fabiano … [Read more...] about New Millennium Business: The Chess Economy

New Millennium Business: Modern Marketing

November 16, 2018 by Michael O'Malley Leave a Comment

With the rise of online streaming services and subscription based profit models, the way large firms advertise to their audiences is drastically changing. While in many ways, the advertisements remain similar, the research behind the ads themselves has become more informed and more involved with their audience. In fact, marketing as an industry has become more technology … [Read more...] about New Millennium Business: Modern Marketing

The eSports Economy: The Franchising Model and the Argument Against it

November 9, 2018 by Michael O'Malley Leave a Comment

The franchising model is a common one in several of today’s industries, especially in fast food. Popular due to its ability to distribute risk more evenly and acquire capital without selling ownership of a brand, a great deal of food chains have embraced franchising for their restaurants under a governing body. Similarly, franchising has been immensely popular in the American … [Read more...] about The eSports Economy: The Franchising Model and the Argument Against it

New Millennium Business: The eSports Economy Overview

November 5, 2018 by Michael O'Malley Leave a Comment

The eSports Economy: Overview With the advent of personal computers, it was inevitable that people and communities would come together to meet an obvious entertainment market demand. Videogames were produced for widespread consumption on the computer, ranging from the arcade styled games to newer story driven titles like Legend of Zelda in the 1980s. As the market continued … [Read more...] about New Millennium Business: The eSports Economy Overview

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