Victoria’s Secret’s history demonstrates how the male gaze has shaped branding for female consumers, often to the detriment of the brand’s long-term success. Founded in 1977 by Roy Raymond, Victoria’s Secret was created to make lingerie shopping more comfortable for men. The brand’s early aesthetic, inspired by Victorian-era sophistication, was less about women’s needs and more … [Read more...] about Marketing to Women, Without Women: Victoria’s Secret Downfall
The Art of the Split-Toe: Tabi’s Signature Touch
The history of tabi traces back to 15th-century Japan, where these split-toe socks were first created. Originally, tabi were worn exclusively by the nobility and upper classes, symbolizing status and refinement. Their unique split-toe design, which separates the big toe from the others, was thought to promote balance and well-being. Over time, as cotton imports increased, tabi … [Read more...] about The Art of the Split-Toe: Tabi’s Signature Touch
Yeezy, Control, and Controversy: The Polarizing Fashion Vision of Kanye West
Kanye West, now legally known as Ye, has pushed boundaries within the fashion industry. His Yeezy brand, a collaboration with Adidas, has been a major success, characterized by minimalist aesthetics, futuristic silhouettes, and a neutral color palette. This distinct approach has made Yeezy one of the most sought-after labels, with limited edition sneaker releases selling out … [Read more...] about Yeezy, Control, and Controversy: The Polarizing Fashion Vision of Kanye West
The Pocket Problem: A Fashion History of Women’s Jeans
Imagine slipping your phone into your jeans pocket, only for it to barely fit, or worse, fall right out. For many women, this is an everyday problem, a small yet telling reminder of how fashion has long prioritized style over practicality. From their use as practical workwear to their present status as a wardrobe staple, women's jeans have undergone significant transformations. … [Read more...] about The Pocket Problem: A Fashion History of Women’s Jeans
The Evolution of Jerseys: From Stadium Staple to Streetwear Sensation
Initially designed for athletes and fans, jerseys have moved beyond their athletic origins to become versatile, stylish pieces embraced by the streetwear and athleisure movements. The story of jerseys begins in the late 19th century, when sports teams adopted distinctive uniforms to create a sense of unity and identity. Early jerseys, made from durable materials like wool … [Read more...] about The Evolution of Jerseys: From Stadium Staple to Streetwear Sensation